Buying & Selling Homes in Chester County and the Philadelphia Main Line

- I  am specially trained as a seller advocate. Most - if not all - of the buyers who will be looking at your home will be represented by a buyer’s agent; you should be represented by a specially-trained professional who understands your needs as a seller. Unlike some other realtors, I do NOT practice dual agency (representing both the buyer and the seller in the same transaction); I will represent only one party in any transaction. 

- I am an experienced contract negotiator. Negotiation skills are critical to a successful real estate transaction. Don’t save pennies and lose dollars: listing your home with a “discount” broker may save in listing fees, but if that broker can’t even negotiate his/her own fees, do you really want that person representing you during the negotiation of the sale of your home? What kind of negotiator discounts his/her own fees before the negotiation even begins? Tens of thousands of dollars can be quickly lost in price and home inspection negotiations, negating any “savings” from discount brokerage fees.

- I will offer a wide variety of marketing methods to promote your property to qualified buyers.  Marketing to qualified buyers is where selling your own home “by owner” versus listing with an experienced professional differ dramatically. When selling “by owner” the seller has no means of screening potential “buyers” for credit worthiness or even safety. Valuable time and money can be spent showing your home to “buyers” who aren’t even qualified to buy. When listing your home with a licensed professional, your home will be marketed to pre-screened, qualified buyers who are actively seeking to purchase a new home, not “just looking.”

- I will prepare a comprehensive competitive market analysis to determine an appropriate pricing strategy for your home. Homes that are priced too high initially are more likely to take longer to sell, and on average sell for less than comparable homes priced appropriately to start. Based on my knowledge and experience in the local real estate market I will give you an honest assessment of your home’s value: I will not “buy” your listing by agreeing to an artificially high selling price for your home: that is a waste of your time and mine.
- Along with accurate pricing, staging is a critical component to attain desired results within a timely manner. To ensure that your home is presented to its best advantage, I offer my clients a consultation with a professional stager. I am willing to invest my money up-front in paying for a staging consultation because I know it will pay-off in selling your home more quickly, and for the best price.

In every transaction, I adhere to the highest level of business practices in delivering services with professionalism and integrity.